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Article
Social Marketing, Stages of Change, and Public Health Smoking Interventions
Health Education Behavior (2011)
  • Paula Diehr, University of Washington
Abstract
As a "thought experiment," the authors used a modified stages of change model for smoking to define homogeneous segments within various hypothetical populations. The authors then estimated the population effect of public health interventions that targeted the different segments. Under most assumptions, interventions that emphasized primary and secondary prevention, by targeting the Never Smoker, Maintenance, or Action segments, resulted in the highest nonsmoking life expectancy. This result is consistent with both social marketing and public health principles. Although the best thing for an individual smoker is to stop smoking, the greatest public health benefit is achieved by interventions that target nonsmokers
Keywords
  • social marketing,
  • stages of change,
  • public health,
  • smoking,
  • transition probabilities
Publication Date
April, 2011
Citation Information
Paula Diehr. "Social Marketing, Stages of Change, and Public Health Smoking Interventions" Health Education Behavior (2011)
Available at: http://works.bepress.com/paula_diehr/57/