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Article
Assessing the Strategic Evolution of U.S. Low-Cost Carriers in the Post-9/11 Environment
Journal of Transportation Management
  • Carl A. Scheraga, Fairfield University
  • Paul Caster, Fairfield University
Document Type
Article
Article Version
Publisher's PDF
Publication Date
1-1-2012
Disciplines
Abstract

It has been suggested in the literature that low-cost airlines have, in varying degrees, departed from the original low-cost model introduced by Southwest Airlines. This study provides a multi-year analysis in the post-9/11 time period, for the years 2004-2009, of the demonstrated strategic positioning choices of U. S. low-cost airlines. The sample utilized is restricted to U. S. low-cost carriers so as not to conflate operating environments. Furthermore, a quantitative methodology is employed to measure effectively these choices and to facilitate inter-airline comparisons. Airlines, as part of their strategic planning process, articulate positions with regard to cost leadership, product differentiation, and growth. Decisions implemented are dynamic and inter-temporal in nature. Managers thus need a multi-period methodology to evaluate the implementation of strategic positions. One such approach is the strategic analysis of operating income utilized in this study.

Comments

Copyright 2012 Journal of Transportation Management/Delta Nu Alpha Transportation Fraternity

Published Citation
Scheraga, Carl A., and Paul Caster. “Assessing the Strategic Evolution of U.S. Low-Cost Carriers in the Post-9/11 Environment,” Journal of Transportation Management, Delta Nu Alpha Transportation Fraternity (2012): 77.
None
Peer Reviewed
Citation Information
Carl A. Scheraga and Paul Caster. "Assessing the Strategic Evolution of U.S. Low-Cost Carriers in the Post-9/11 Environment" Journal of Transportation Management Vol. Spring/Summer (2012)
Available at: http://works.bepress.com/paul_caster/10/