Alcohol abuse is common among clients in human service agencies, but most never seek help for their drinking problems, either in professional treatment or self-help (mutual aid) groups such as Alcoholics Anonymous (A.A.). A.A. is a widely-available resource, but it is not always introduced to clients in a manner that fosters acceptance of A.A. Social workers in various practice settings can facilitate A.A. affiliation by working collaboratively with clients, seeking a goodness-of-fit between client needs and the resources available within A.A. This article offers a pragmatic approach to initial A.A. involvement, intended to help professionals utilize barriers to affiliation as opportunities for furthering both counseling goals and the connection to A.