This essay explores the ways in which the form of communication affects the content of communication-how the choice of word determines the thought-with special emphasis on theology. Its purpose is pragmatic: How can we, today, concretely reflect on communicative form in such a way as to improve the teaching and the practice of theology? The essay moves in three steps: First come some general comments on communicative form, bolstered by an historical review of the clearest form-content influences; next follow some remarks on contemporary communicative style and form; finally, some brainstorming about theological disciplines and communication concludes the essay.