The present study examined cultural factors underlying help-seeking attitudes of Asian American college students (N = 106). Specifically, we explored internalized model minority myth as a predictor of help-seeking attitudes and tested an intrapersonal-interpersonal framework of Asian values as a mechanism by which the two are related. Results indicated that internalized model minority myth significantly predicted unfavorable help-seeking attitudes, and emotional self-control mediated this relationship. Interpersonal values and humility were nonsignificant mediators, contrary to our hypotheses. The findings suggest that the investigation of internalized model minority myth in help-seeking research is a worthwhile endeavor, and they also highlight emotional self-control as an important explanatory variable in help-seeking attitudes of Asian American college students.