A diagonal surface in a link exterior M is a properly embedded, incompressible, boundary incompressible surface which furthermore has the same number of boundary components and the same slope on each component of the boundary of M. We derive a formula for the boundary slope of a diagonal surface in the exterior of a 2-bridge link which is analogous to the formula for the boundary slope of a 2-bridge knot found by Hatcher and Thurston. Using this formula we show that the diameter of a 2-bridge link, that is, the difference between the smallest and largest finite slopes of diagonal surfaces, is equal to the crossing number.