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Article
Critical Factors Underpinning the e-CRM Activities of SMEs”.
Journal of Marketing Management (2010)
  • Paul Harrigan, University of Southampton
  • Elaine Ramsey, University of Ulster
  • Patrick Ibbotson
Disciplines
Publication Date
2010
Citation Information
Paul Harrigan, Elaine Ramsey and Patrick Ibbotson. "Critical Factors Underpinning the e-CRM Activities of SMEs”." Journal of Marketing Management Vol. Forthcoming (2010)
Available at: http://works.bepress.com/patrick_ibbotson/5/