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Presentation
Market Orientation and Marketing Performance Measurement: Preliminary Findings from the Irish Market
Proceedings of the Irish Academy of Management (2005)
  • Patrick Butler, Melbourne Business School
Disciplines
Publication Date
2005
Citation Information
Patrick Butler. "Market Orientation and Marketing Performance Measurement: Preliminary Findings from the Irish Market" Proceedings of the Irish Academy of Management (2005)
Available at: http://works.bepress.com/patrick_butler/42/