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Presentation
Corporate Executives' Perceptions of Marketing Performance: Measurement Issues and Preliminary Findings
Proceedings of Australia and New Zealand Marketing Academy Annual Conference (2009)
  • Patrick Butler, Melbourne Business School
Disciplines
Publication Date
December, 2009
Citation Information
Patrick Butler. "Corporate Executives' Perceptions of Marketing Performance: Measurement Issues and Preliminary Findings" Proceedings of Australia and New Zealand Marketing Academy Annual Conference (2009)
Available at: http://works.bepress.com/patrick_butler/38/