Skip to main content
Presentation
Towards a Typology of Human Brand-Organisation Relationships
Proceedings of Academy of Marketing Annual Conference (2011)
  • Patrick Butler, Melbourne Business School
Disciplines
Publication Date
2011
Citation Information
Patrick Butler. "Towards a Typology of Human Brand-Organisation Relationships" Proceedings of Academy of Marketing Annual Conference (2011)
Available at: http://works.bepress.com/patrick_butler/37/