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About Patrick Butler

Dr. Patrick Butler is Associate Professor in Marketing and Associate Dean of Executive MBA programs at Melbourne Business School. He joined MBS in 2004 from Trinity College Dublin, Ireland, where he had been lecturing at the School of Business Studies since 1995. He has been a Visiting Professor at Senshu University, Tokyo, and has taught and presented in Europe and USA. Patrick has worked on marketing development projects with EU and UN organisations in Russia and Africa. His research on marketing strategy, politics and management in the public sector has been published in international books and journals including Marketing Theory, European Journal of Marketing and Harvard International Journal of Press/Politics. He is co-author of Modernising Irish Government: The Politics of Administrative Reform (2007).
Patrick is principal of a consulting business, and has advisory and management development experience in multiple sectors including government departments, banking, pharmaceuticals and consumer goods in several countries. In Australia he has worked with ANZ Banking Group, National Australia Bank, Siemens, PwC, Johnson & Johnson, National Foods, VicUrban and Bristol Myers Squibb. Among the projects he is involved in are business planning, brand panels, market research, new product evaluations and management development workshops.


Present Associate Professor - Marketing, Melbourne Business School
Present Associate Dean - Executive MBA Programs, Melbourne Business School


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