Article
Gender and Age Differences in Use and Perceptions of Emergency Messages during Hurricane Ike
Louisiana Communication Journal
(2009)
Abstract
This study is a replication and extension of a previous study which investigated the relationship between gender, media use, and the perceived adequacy of mediated message associated with Hurricane Katrina. The current replication examines gender, age, media use, and the perceived adequacy of mediated messages after Hurricane Ike. Surveys were collected from evacuated residents of the Houston metropolitan area. Results indicated difference in age for radio use and desire for information from interpersonal sources; difference also emerged for gender and information adequacy and accuracy. These findings are discussed, along with limitations and suggestions for future research.
Keywords
- hurrican katrina,
- information seeking,
- risk assessment,
- crisis communication,
- natural disasters
Disciplines
Publication Date
2009
Citation Information
Jennifer Burke, Patric R Spence and Kenneth Lachlan. "Gender and Age Differences in Use and Perceptions of Emergency Messages during Hurricane Ike" Louisiana Communication Journal Vol. 11 (2009) p. 95 - 109 Available at: http://works.bepress.com/patric_spence/9/