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Article
Exemplification effects: Responses to perceptions of risk
Journal of Risk Research (2017)
  • Patric R Spence, University of Kentukcy
  • Kenneth Lachlan, University of Connecticut
  • David Westerman, North Dakota State University
  • Xialing Lin, University of Kentucky
  • Christina J. Harris, University of Kentucky
  • Timothy L. Sellnow
  • Debbie Sellnow-Richmond, Wayne State University
Abstract
Exemplification theory asserts that message components that are iconic and emotionally arousing are easily accessed, and are therefore relied upon when making subsequent behavioral decisions. A reanalysis of data from three studies collected at different times, unrelated experimental stimuli (terrorism, food ingredients, and bed bugs), different media (visual and print), varying geographic locations, different experimental conditions (laboratory and online), and diverse participants suggests that these processes work differently for men and women. Results suggest that the medium through which an exemplar is presented and/or experienced may be fairly inconsequential, but there are underlying processes which may determine the extent to which individuals will modify behavioral intentions related to risks. After witnessing exemplified portrayals, women were more likely than men to express a desire to modify behavior, perceive themselves as more susceptible to the risk, and perceive the risk as being more severe across the studies. The findings are discussed in terms of directions for future research and implications for risk communication practitioners.
Keywords
  • exemplification theory,
  • telepresence,
  • risk communication,
  • sex differences
Disciplines
Publication Date
2017
DOI
http://dx.doi.org/10.1080/13669877.2015.1100658
Citation Information
Patric R Spence, Kenneth Lachlan, David Westerman, Xialing Lin, et al.. "Exemplification effects: Responses to perceptions of risk" Journal of Risk Research Vol. 20 (2017) p. 590 - 610
Available at: http://works.bepress.com/patric_spence/78/