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Article
Social media and crisis management: CERC, search strategies, and Twitter content
Computers in Human Behavior (2016)
  • Kenneth Lachlan, University of Connecticut
  • Patric R Spence, University of Kentukcy
  • Xialing Lin, University of Kentucky
  • Kristy M. Najarian
  • Maria Del Greco
Abstract
The current manuscript explores Twitter use and content in the precrisis stages of a major weather event in the northeast. A multi-level content analysis of tweets collected in the lead up to landfall suggests that emergency management agencies largely underutilized the medium, and that actionable information was easier to find when searching along localized hashtags. The findings are discussed in terms of the Crisis and Emergency Risk Communication (CERC) model of crisis management and implications for emergency management agencies.
Keywords
  • crisis communication,
  • risk communication,
  • social media,
  • emergency management
Publication Date
2016
DOI
http://dx.doi.org/10.1016/j.chb.2015.05.027
Citation Information
Kenneth Lachlan, Patric R Spence, Xialing Lin, Kristy M. Najarian, et al.. "Social media and crisis management: CERC, search strategies, and Twitter content" Computers in Human Behavior Vol. 54 (2016) p. 647 - 652
Available at: http://works.bepress.com/patric_spence/72/