The Problem with Remaining Silent: Exemplification Effects and Public ImageCommunication Studies (2015)
A news report on the use of Lean Finley Textured Beef (LFTB) was created in order to examine the effects of exemplars. Respondents read a news story with exemplars about Lean Finely Textured Beef, a story with exemplars about LFTB followed by a factual government blog, or a factual government blog and then the story with exemplars. Respondents reported their perceptions of severity, susceptibility, and behavioral intentions.
Outcomes were found to be highest for the exemplar-only condition and lowest for the blog followed by the story with exemplar. Results are discussed in terms of implications for public relations and risk communication.
- Exemplification Theory,
- Public Relations
Citation InformationPatric R Spence, Kenneth Lachlan, Xialing Lin, Deborah D. Sellnow-Richmond, et al.. "The Problem with Remaining Silent: Exemplification Effects and Public Image" Communication Studies Vol. 66 Iss. 3 (2015) p. 341 - 357
Available at: http://works.bepress.com/patric_spence/49/