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Article
The Problem with Remaining Silent: Exemplification Effects and Public Image
Communication Studies (2015)
  • Patric R Spence, University of Kentukcy
  • Kenneth Lachlan, University of Connecticut
  • Xialing Lin, The Pennsylvania State University
  • Deborah D. Sellnow-Richmond, Columbus State University
  • Timothy L. Sellnow
Abstract
A news report on the use of Lean Finley Textured Beef (LFTB) was created in order to examine the effects of exemplars. Respondents read a news story with exemplars about Lean Finely Textured Beef, a story with exemplars about LFTB followed by a factual government blog, or a factual government blog and then the story with exemplars. Respondents reported their perceptions of severity, susceptibility, and behavioral intentions.
Outcomes were found to be highest for the exemplar-only condition and lowest for the blog followed by the story with exemplar. Results are discussed in terms of implications for public relations and risk communication.
Keywords
  • Risk,
  • Crisis,
  • Exemplification Theory,
  • Public Relations
Disciplines
Publication Date
2015
DOI
http://dx.doi.org/10.1080/10510974.2015.1018445
Citation Information
Patric R Spence, Kenneth Lachlan, Xialing Lin, Deborah D. Sellnow-Richmond, et al.. "The Problem with Remaining Silent: Exemplification Effects and Public Image" Communication Studies Vol. 66 Iss. 3 (2015) p. 341 - 357
Available at: http://works.bepress.com/patric_spence/49/