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Article
If you are quick enough, I will think about it: Information speed and trust in public health organizations
Computers in Human Behavior (2014)
  • Kenneth Lachlan, University of Connecticut
  • Patric R Spence, University of Kentucky
  • Chad Edwards, Western Michigan University
  • Katie M Reno
  • Autumn Edwards, Western Michigan University
Abstract
Social media continues to gain prominence as an information resource. However, little is known about how people perceive trust and credibility in social media messages, particularly in terms of abstract dispositions toward organizations. The current experiment examines the role of speed of updates on a twitter feed with perceptions of trust. The experiment is also used to address the convergent validity of the RAND Public Health Disaster Trust Scale. The results do not provide evidence of a direct relationship between speed of twitter feed updates and trust, but do support a mediation model in which cognitive elaboration mediates the relationship. Further, the convergent validity of the RAND Public Health Disaster Trust Scale is discussed, along with its utility for future studies of this type.
Keywords
  • twitter,
  • credibility,
  • social media,
  • health messages
Disciplines
Publication Date
2014
DOI
10.1016/j.chb.2013.08.014
Citation Information
Kenneth Lachlan, Patric R Spence, Chad Edwards, Katie M Reno, et al.. "If you are quick enough, I will think about it: Information speed and trust in public health organizations" Computers in Human Behavior Vol. 33 (2014) p. 377 - 380
Available at: http://works.bepress.com/patric_spence/13/