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Does message placement influence risk perception and affect?
Journal of Communication Management (2014)
  • Kenneth Lachlan, University of Connecticut
  • Patric R. Spence
 recent body of research in crisis communications suggests that risk awareness and negative affect concerning a risk may be separate psychological constructs. These constructs may have independent and combined implications for crisis communication practitioners, in terms of message placement and audience responses. Making affected audiences aware of the nature of a risk, and coupling this awareness with an appropriate degree of negative affect, may be critical in motivating individuals to take action to protect themselves. The purpose of this paper is to discuss the above issues.
Publication Date
Citation Information
Kenneth Lachlan and Patric R. Spence. "Does message placement influence risk perception and affect?" Journal of Communication Management Vol. 18 Iss. 2 (2014) p. 122 - 130
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