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Article
Ethical and social issues in global marketing
Journal of Global Marketing
  • Shing Chung, Patrick POON, Lingnan University, Hong Kong
Document Type
Journal article
Publication Date
7-13-2012
DOI
10.1080/08911762.2012.697711
E-ISSN
15286975
Publisher Statement

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Citation Information
Poon, S. C. P. (2012). Ethical and social issues in global marketing. Journal of Global Marketing, 25(1), 1-2. doi: 10.1080/08911762.2012.697711