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Article
Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products
Tourism Management
  • Cheng-Yue YIN, Northeast Normal University, Changchun
  • Shing Chung, Patrick POON, Lingnan University, Hong Kong
  • Jing-Lei SU, Northeast Normal University, Changchun
Document Type
Journal article
Publication Date
8-1-2017
Publisher
Pergamon Press
Keywords
  • Autobiographical memory,
  • Product-destination congruity,
  • Destination attachment,
  • Purchase intentions
Disciplines
Abstract
When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed.
DOI
10.1016/j.tourman.2017.02.014
E-ISSN
18793193
Funding Information
This study was supported by the National Social Science Foun- dation of China (No. 15BGL092).
Publisher Statement
Copyright © 2017 Elsevier Ltd. Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Citation Information
Yin, C.-Y., Poon, P. & Su, J.-L. (2017). Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products. Tourism Management, 61, 263-274. doi: 10.1016/j.tourman.2017.02.014