Skip to main content
An empirical test of alternative theories of survey response behaviour
International Journal of Market Research
  • Felicitas EVANGELISTA, University of Western Sydney, Australia
  • Gerald ALBAUM, University of New Mexico, and University of Texas, United States
  • Shing Chung, Patrick POON, Lingnan College, Hong Kong
Document Type
Journal article
Publication Date

This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to participate in a survey. The results from an experiment involving a total of 403 subjects in Hong Kong and Australia expands what is known about the role played by theory by examining consumer responses to participation requests made on the basis of each theoretical framework. Specific results support the relatively high positive impact of two of the frameworks that has been reported in a study of research practitioners.

Publisher Statement
Copyright © Market Research Society 1999
Citation Information
Evangelista, F., Albaum, G., & Poon, P. (1999). An empirical test of alternative theories of survey response behaviour. International Journal of Market Research, 41(2), 227-244.