This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to participate in a survey. The results from an experiment involving a total of 403 subjects in Hong Kong and Australia expands what is known about the role played by theory by examining consumer responses to participation requests made on the basis of each theoretical framework. Specific results support the relatively high positive impact of two of the frameworks that has been reported in a study of research practitioners.
An empirical test of alternative theories of survey response behaviourInternational Journal of Market Research
Document TypeJournal article
Publisher StatementCopyright © Market Research Society 1999
Citation InformationEvangelista, F., Albaum, G., & Poon, P. (1999). An empirical test of alternative theories of survey response behaviour. International Journal of Market Research, 41(2), 227-244.