|Present||Faculty Member, Lingnan University ‐ Faculty of Business|
|Present||Associate Professor, Lingnan University ‐ Department of Marketing and International Business|
|Present||Director of Undergraduate Business Programmes/Associate Dean (Undergraduate Studies), Lingnan University ‐ Faculty of Business|
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Journal Articles (27)
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in ...
International Journal of Retail & Distribution Management (2017)
Purpose: The purpose of this paper is to examine the dimensions of interpersonal trust which would affect the buyer-salesperson relationship ...
Consumers' attributions and brand evaluations in product-harm crises : the role ...
Journal of Consumer Behaviour: An International Research Review (2016)
This study aims to examine the moderating role of implicit theories of personality in the relationship between corporate recovery strategy(i.e., ...
Why people respond to surveys : a theory-based study of Hong ...
Journal of International Consumer Marketing (2004)
This paper examines current theories of survey response behaviour, namely social exchange, cognitive dissonance, self-perception and commitment/involvement using a two-phased ...