Article
Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention
Tourism Recreation Research
Document Type
Article
Publication Date
1-1-2020
Abstract
© 2020 Informa UK Limited, trading as Taylor & Francis Group. The main scope of this paper examines the relationship among perceived trust, membership and electronic word-of-mouth (eWOM) intention. A structured questionnaire based on a nonprobability purposive sample resulted in 413 responses, from which a structural equation model was developed. The results demonstrate that perceived trust significantly influences membership among a virtual group, and membership subsequently affects eWOM. From a sample drawn among international participants of a sporting event in Taiwan, results demonstrate the positive relationship and importance of perceived trust in creating a sense of membership among athletes.
DOI Link
10.1080/02508281.2020.1823780
Publisher
Taylor and Francis Ltd.
Disciplines
Keywords
- EWOM,
- membership,
- perceived trust,
- sport events,
- Taiwan
Scopus ID
85092371124
Indexed in Scopus
Yes
Open Access
No
https://doi.org/10.1080/02508281.2020.1823780
Citation Information
Mei Ying Lai, Anestis K. Fotiadis, Amjad Abu-ElSamen and Park Beede. "Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention" Tourism Recreation Research (2020) - 14 ISSN: <a href="https://v2.sherpa.ac.uk/id/publication/issn/0250-8281" target="_blank">0250-8281</a> Available at: http://works.bepress.com/park-beede/2/