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Article
Team Teaching of Creative Advertising and Public Relations Courses
Journal of Advertising Education
  • Pamela K. Morris, Loyola University Chicago
Document Type
Article
Publication Date
8-1-2016
Pages
44-53
Abstract

Advertising and public relations are complex practices, and it is challenging for educators to find instructors who can fulfill expertise across disciplines, particularly in creative applications involving technology. Team teaching is one approach to provide multiple proficiencies. This paper describes how two co-taught courses, Design for Advertising and Public Relations and Commercial Production for Advertising and Public Relations, were developed, delivered and assessed. A literature review of team teaching and creative instruction provides a framework for course designs and student surveys. Course evaluations and instructor reflections are the evidence used for evaluation. The study is important, as specialties from multiple practices, including those that require technology, are increasingly necessary for preparing students for these industries. The study adds to the literature about team teaching and provides a foundation for effectively collaborating on creative courses.

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Author Posting. © SAGE Publications 2016. This article is posted here by permission of SAGE for personal use, not for redistribution. The article was published in the Journal of Advertising Education, vol. 20, no. 1-2, 2016, https://doi.org/10.1177/10980482160201-205.

Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
Citation Information
Pamela K. Morris. "Team Teaching of Creative Advertising and Public Relations Courses" Journal of Advertising Education Vol. 20 Iss. 1-2 (2016)
Available at: http://works.bepress.com/pamela_morris/47/