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Selected Works of Oscar T McKnight Ph.D.
Popular Press
Blink and They're Gone: A "Quick-Take" on Impulse Purchase Behavior and Enrollment Marketing in Higher Education
Marketing Management Association Proceedings (2007)
  • Oscar T McKnight, Ashland University
  • Ronald Paugh, Ashland University
  • Vahn Knight, Ashland University
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Abstract

The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented

Keywords
  • ethics,
  • marketing,
  • higher education
Disciplines
Publication Date
2007
Citation Information
Oscar T McKnight, Ronald Paugh and Vahn Knight. "Blink and They're Gone: A "Quick-Take" on Impulse Purchase Behavior and Enrollment Marketing in Higher Education" Marketing Management Association Proceedings (2007)
Available at: http://works.bepress.com/oscar_mcknight/9/