Popular Press
Blink and They're Gone: A "Quick-Take" on Impulse Purchase Behavior and Enrollment Marketing in Higher Education
Marketing Management Association Proceedings
(2007)
Abstract
The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented
Keywords
- ethics,
- marketing,
- higher education
Disciplines
Publication Date
2007
Citation Information
Oscar T McKnight, Ronald Paugh and Vahn Knight. "Blink and They're Gone: A "Quick-Take" on Impulse Purchase Behavior and Enrollment Marketing in Higher Education" Marketing Management Association Proceedings (2007) Available at: http://works.bepress.com/oscar_mcknight/9/