Article
EXAMINING THE USE OF FOCUS GROUPS IN ECONOMIC DEVELOPMENT INITIATIVES
Marketing Management Association Proceedings
(2012)
Abstract
City officials often use focus groups in economic development. However, findings indicate that group dynamics can threaten validity when seeking consensus. Data suggest a strong rebound effect for participants to return to their earlier pre-focus group assessment beliefs. Introduced is the ‘BUCKS’ Planning Model for facilitating city economic development initiatives.
Keywords
- focus groups,
- focus group,
- economic,
- economic development,
- economic development initiatives,
- development initiatives,
- Oscar Mcknight,
- Ronald Paugh,
- Brian Nestor,
- Shawn Yambor,
- Ashland University,
- Ohio State University
Disciplines
- Advertising and Promotion Management,
- Business and Corporate Communications,
- Clinical Psychology,
- Developmental Psychology,
- Educational Assessment, Evaluation, and Research,
- Educational Psychology,
- Entrepreneurial and Small Business Operations,
- Health Psychology,
- Law,
- Management Sciences and Quantitative Methods,
- Marketing and
- Strategic Management Policy
Publication Date
Spring March 29, 2012
Citation Information
Oscar T McKnight, Ronald Paugh, Brian Nestor and Shawn Yambor. "EXAMINING THE USE OF FOCUS GROUPS IN ECONOMIC DEVELOPMENT INITIATIVES" Marketing Management Association Proceedings (2012) Available at: http://works.bepress.com/oscar_mcknight/42/