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Selected Works of Oscar T McKnight Ph.D.
Popular Press
Re-examining the Helicopter Parent: What Every Marketing Professional in Higher Education Should Know
Marketing Management Association Proceedings (2009)
  • Oscar T McKnight, Ashland University
  • Ronald Paugh, Ashland University
  • Aaron McKnight, University of Chicago
  • Heidi Parker, Ashland University
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Abstract

This research seeks to determine specific differences regarding "areas of concern" between helicopter and non-helicopter parents during the college selection process. Research findings indicate that a consistent clustering of economic factors is preeminent for both the helicopter and non-helicopter parent. A comprehensive revies of parental concerns and an engagingb marketing strategy, "EMS" are offered.

Keywords
  • helicopter parent
Disciplines
Publication Date
2009
Citation Information
Oscar T McKnight, Ronald Paugh, Aaron McKnight and Heidi Parker. "Re-examining the Helicopter Parent: What Every Marketing Professional in Higher Education Should Know" Marketing Management Association Proceedings (2009)
Available at: http://works.bepress.com/oscar_mcknight/31/