"Pest Testing Consumer Behavior in Higher Education: A Perceptual Identity Audit with Bite" by Oscar T McKnight

Selected Works of Oscar T McKnight Ph.D.

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Pest Testing Consumer Behavior in Higher Education: A Perceptual Identity Audit with Bite

Marketing Management Association Proceedings (2000)

Oscar T McKnight, Ashland University
Ronald Paugh, Ashland University

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Disciplines

Advertising and Promotion Management,
Clinical Psychology,
Developmental Psychology,
Educational Assessment, Evaluation, and Research,
Educational Psychology,
Health Psychology,
Law and
Marketing

Publication Date

2000

Citation Information

Oscar T McKnight and Ronald Paugh. "Pest Testing Consumer Behavior in Higher Education: A Perceptual Identity Audit with Bite" Marketing Management Association Proceedings (2000)
Available at: http://works.bepress.com/oscar_mcknight/30/