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Using Advertising Principles to Help Marketing Students Land Their First Job
Marketing Management Association Proceedings (2005)
  • Ronald Paugh, Ashland University
  • Oscar T McKnight, Ashland University
  • Setor Danku, Ashland University
Abstract

As competition intensifies for entry-level marketing jobs, students of marketing must become more adept at sharpening their self-marketing and job search skills. The authors illustrate how advertising principles can be applied to this "creative" endeavor

Publication Date
2005
Citation Information
Ronald Paugh, Oscar T McKnight and Setor Danku. "Using Advertising Principles to Help Marketing Students Land Their First Job" Marketing Management Association Proceedings (2005)
Available at: http://works.bepress.com/oscar_mcknight/26/