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Marketing Entrepreneurship from Within: a "City-Type" Strategy for Economic Development
Marketing Management Association Proceedings (2009)
  • Oscar T McKnight, Ashland University
  • Ronald Paugh, Ashland University
  • Jeremiah Trein, Ashland University

Too often city officials seek external expertise in advancing economic development initiatives when significant economic opportunities may exist internally. This research examines the relationship between “city-type” and entrepreneurial aspirations of its residents. A “START-UP” strategy that combines internal and external initiatives for the marketing of economic development is provided.

  • marketing entrepreneurship,
  • economic development,
  • city type,
  • economic opportunity,
  • city planners,
  • economic development initiatives
Publication Date
Citation Information
Oscar T McKnight, Ronald Paugh and Jeremiah Trein. "Marketing Entrepreneurship from Within: a "City-Type" Strategy for Economic Development" Marketing Management Association Proceedings (2009)
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