Too often city officials seek external expertise in advancing economic development initiatives when significant economic opportunities may exist internally. This research examines the relationship between “city-type” and entrepreneurial aspirations of its residents. A “START-UP” strategy that combines internal and external initiatives for the marketing of economic development is provided.
- marketing entrepreneurship,
- economic development,
- city type,
- economic opportunity,
- city planners,
- economic development initiatives
Available at: http://works.bepress.com/oscar_mcknight/1/