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Does Belonging to an Appellation Make a Difference? : New Evidence from Ontario Viticultural Areas
Wine Economics and Policy (2021)
  • Omer Gokcekus, Seton Hall University
Abstract
Assuming that wine markets are efficient, ultimately a bottle of wine’s cost and therefore its price should reflect its vintage, grape variety as well as how it is vinified. Yet, being an experiential good, a wine’s price is also closely related to its place of origin. If the designated viticultural area of wine is coming from is not considered, even in a relatively new wine country, wine makers may end up over-estimating the premium attached to vintage, variety as well as how it is vinified. Regression results indicate that, for Ontario wines, the over-estimations vary between 1% points and 18% points.
Keywords
  • Appellation,
  • AVA,
  • price
Disciplines
Publication Date
July 14, 2021
DOI
10.36253/wep-10391
Citation Information
Omer Gokcekus. "Does Belonging to an Appellation Make a Difference? : New Evidence from Ontario Viticultural Areas" Wine Economics and Policy Vol. 10 Iss. 2 (2021) p. 41 - 44 ISSN: 2212-9774
Available at: http://works.bepress.com/omer_gokcekus/59/
Creative Commons license
Creative Commons License
This work is licensed under a Creative Commons CC_BY International License.