As part of the Northern Ontario Tourism Development and Recovery Strategy in the Face of the COVID-19 Pandemic study, which sought to understand how tourism-based economies have grown under both normal circumstances, two surveys were conducted to identify the strengths and barriers to growth of the tourism industry. With one survey focused on the experiences of visitors to the region and the other focused on the experiences of tourism-related enterprises, the surveys were conducted from April to May 30, 2021, and focused on the preceding 12 months’ of respondents’ experiences. This study was conducted with the support of Algoma University’s Institutional Grant from the Social Sciences and Humanities Research Council of Canada.