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Article
Academic Libraries Should Consider a Strategic Approach to Promotion and Marketing of e-Books
Evidence Based Library and Information Practice
  • Nazi Torabi, The University of Western Ontario
Document Type
Review
Publication Date
12-1-2011
Notes

A Review of: Vasileiou, M. & Rowley, J. (2011). Marketing and promotion of e-books in academic libraries. Journal of Documentation, 67(4), 624-643. doi: 10.1108/00220411111145025

© 2011 Torabi. This is an Open Access article distributed under the terms of the Creative Commons‐Attribution‐Noncommercial‐Share Alike License 2.5 Canada (http://creativecommons.org/licenses/by‐nc‐sa/2.5/ca/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly attributed, not used for commercial purposes, and, if transformed, the resulting work is redistributed under the same or similar license to this one.

Citation Information
Nazi Torabi. "Academic Libraries Should Consider a Strategic Approach to Promotion and Marketing of e-Books" Evidence Based Library and Information Practice (2011) p. 130 - 133
Available at: http://works.bepress.com/ntorabi/8/