Skip to main content

About Normahdiah Sheik Said

Assoc. Prof. Dr. Normahdiah Sheik Said, Multimedia & ICT lecturer, Malay Language Department, Faculty of Modern Languages and Communication, Universiti Putra Malaysia.:Obtained PhD Loughborough University. United Kingdom in the field of Cognitive Ergonomics, Human Computer Interaction; Masters of Education in Aberystwyth University, Wales, United Kingdom in Educational Technology and Media in Education; Bachelor Ed TESL in Universiti Putra Malaysia (UPM), Malaysia
* Inventor of " a system to measure human engagement behavior whist interacting with a multimedia interface" NEMD ver. 1.0 (Manual); NEMD ver. 2.0 (Fully Automated); NEMD ver 3.0 (Virtual Machine)
* Founder of the NEMD Model". (NORMA™ Engagement Multimedia Design Model) (2007) which has won a GOLD MEDAL AWARD in BRITISH INVENTION SHOW (BIS 2007)
* Inventor of a theoretical model of engagement "An Engaging Multimedia Design Model" (2004) from a PhD thesis "An Experimental Study to Develop An Engaging Multimedia Design Model"
Other applications and theoretical models are now being developed from NEMD because she, at some point has proven and therefore, believes that the engagement features in NEMD model could assist organizations, institutions, developers, designers, educators other stakeholders develop a gamification approach in their situated environments.Such experiences has led her to research in the field of immersive technologies, games and gamification


Present Faculty Member, Universiti Putra Malaysia