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Unpublished Paper
Factors That Influenced the Performance of Parkson Holdings Berhad (PHB)
  • Norhidayu Rohan, Universiti Utara Malaysia
This study has done in order to examine the full performance of Parkson Holdings Berhad (PHB). The performance has being examined based on the specific risk factors and macroeconomic factor on the profitability performance. In order to get the information for data analysis, annual report from year 2011-2015 are used. In this study, the measurement of profitability ratio and debt ratio is used in order to see the full performance of PHB in the 5 consecutive years. Those ratios are also used in order to see the relationship of risks factor to the profitability. The data was analyzed by using the SPSS, which includes the Descriptive Statistics, Correlations and ANOVA tables. Those data shows that debt ratio has a positive relationship with the profit while GDP has a very weak relationship to the profitability.
  • Specific Risk,
  • Macroeconomic,
  • Profitability Ratio,
  • Debt Ratio
Publication Date
Spring April 10, 2017
Citation Information
Norhidayu Rohan. "Factors That Influenced the Performance of Parkson Holdings Berhad (PHB)" (2017)
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