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About Dr Noelle O'Connor

I am a graduate of the Institute of Technology Athlone, The Michael Smurfit Graduate School of Business (University College Dublin), Dublin Institute of Technology and Fáilte Ireland (the National Tourism Development Authority) (Ireland). Currently, I am the Senior Lecturer in Tourism and Hospitality Studies and the Course Director for the Bachelor of Arts (Honours) in Business Studies with Event Management Programme in Limerick Institute of Technology (Ireland). I am also a MBA Online Tutor at Glion University (Switzerland). Previously, I was the Acting Head of Department of Languages, Tourism and Hospitality in Waterford Institute of Technology and have lectured for many years in other Irish higher education institutes including Dublin Institute of Technology.
I am currently an extern examiner for the University of the West of Scotland and Bath Spa University (UK). I have a wide range of industrial experience, having worked in the Irish, British, French and Austrian hospitality industries.
I edited the book; Tourism and Hospitality Research in Ireland (2007) and also published A Film Marketing Action Plan for Film Induced Tourism Destinations - Using Yorkshire as a Case Study (2010). I am presently on the Editorial Review Board for many of the leading tourism journals such Annals of Tourism Research and Tourism Management. My research focus is in the area of film induced tourism, celebrity endorsement of tourism destinations, destination branding and tourism education. I have presented my research findings at many international conferences (Australia, Belgium, Greece, Ireland, Northern Ireland, Switzerland, the UK, and the United Arab Emirates) and referred journals (namely the International Journal of Tourism Research, Journal of Vacation Marketing and Tourism Culture and Communication).


Present Senior Lecturer in Tourism and Hospitality, Limerick Institute of Technology

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