© 2018 Texas A and M University. This paper contributes to the area of creativity and educational leadership in higher education, by mobilising both concepts empirically in the 21st century learning environment. The students who enrolled in the Plan and Promotion for Events and Festivals as part of the coursework and assessment had to plan a one-day event at Zayed University (ZU) from start to finish. The paper discusses the impact of this event as a case study from three perspectives: student, academic and professional and analyzes the impact of this event on students' learning across five areas which are knowledge within the students' area of study, knowledge outside the students' area of study, linking theory and practice, career growth and self-development.