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About Niusha Jones

Dr. Niusha Jones started at Boise State University in 2019 and is currently an assistant professor with the Department of Marketing. She received her Ph.D. in Marketing from the University of North Texas and an M.S. in Marketing Research from the University of Alabama. Dr. Jones’ academic research focuses on consumer motivations and psychology of brand and product design, with a particular interest in the effects of design elements on shaping consumers feelings, thoughts, and behaviors. Before joining academia, she spent several years working as a marketing researcher, manager and consultant for leading international companies. Dr. Jones is a recipient of the AMSR/Sheth Foundation Award for Conceptual Articles and the Golden Eagle Award for Excellence in Research, Teaching, and Impeccable Service to the Community.

Positions

Present Assistant Professor, Boise State University ‐ Department of Marketing
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2011 - 2013 Marketing Manager, LAR Real Estate Development Company
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2007 - 2011 Regional Sales and Marketing Coordinator, Tencate
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2006 - 2007 Sales Engineer, Tencate
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Faculty Member, Boise State University
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Disciplines

Research Interests

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Professional Service and Affiliations

Present Member, Academy of Marketing Science
Present Member, American Marketing Association
Present Member, Association for Consumer Research
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Honors and Awards

  • 2018 - Winner of the AMSR/Sheth Foundation Competition for Conceptual Articles

Education

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2019 Ph.D. - Marketing, University of North Texas
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2014 M.S. - Marketing Research, University of Alabama
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2006 B.S. - Structure Engineering, University of Science and Technology
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2002 A.A. - Interior Design, MFT Institute of Technology
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Links

ORCID

Articles (3)

Includes peer-reviewed and online media articles

Dissertation (1)

Conference Presentations (6)