Skip to main content
Unpublished Paper
"Leadership Giving in Charitable Fund-Raising: Matching Grants or Seed Money?
(2007)
  • Ning Gong, University of Melbourne
Abstract
A benefactor’s leadership gift can be packaged as seed money or a matching grant. Small donors, charities and benefactors may disagree about this choice. Small donors’ preferences will depend on their utility functions, the donor base and the size of the leadership gift. For any given leadership gift, a matching scheme will raise more money and hence is preferred by both charities and benefactors. If small donors decrease their giving at higher match ratios, benefactors may prefer smaller matching gifts to the larger gifts they would make if restricted to seed money. When this means that matching raises less in total, the charity and benefactor will disagree.
Disciplines
Publication Date
2007
Citation Information
Ning Gong. ""Leadership Giving in Charitable Fund-Raising: Matching Grants or Seed Money?" (2007)
Available at: http://works.bepress.com/ning_gong/6/