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Article
Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory Testing
International Journal of Physical Distribution & Logistics Management
  • John F. Gaski, University of Notre Dame
  • Nina Ray, Boise State University
Document Type
Article
Publication Date
3-1-2004
Disciplines
Abstract

Of all the social phenomena that have been investigated in the distribution channel context – including power, conflict, dependence, role performance, and opportunism – one that has escaped attention until now is alienation. Borrowing from traditional behavioral science and consumer behavior, the following monograph defines the concept of distributor alienation and elaborates a method for its measurement. After surviving a validation regimen, the measure is applied within the confines of a test of a theoretical model. The results may provide a preliminary framework for a future structure of channel alienation theory.

Citation Information
John F. Gaski and Nina Ray. "Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory Testing" International Journal of Physical Distribution & Logistics Management (2004)
Available at: http://works.bepress.com/nina_ray/33/