This paper explains the strategic marketing and educational challenges of the American Battle Monuments Commission in this era of major commemorative anniversaries. As the conference is taking place in Cambridge, the Cambridge ABMC World War II site will be emphasized detailing such unique marketing aspects as it is the only ABMC which is a stop on site a hop-on-hop-off city tour. The field project with American history teachers at Meuse-Argonne American Cemetery, a World War I site, will be presented to demonstrate implementation of the public policy of ABMC. Specific important symbols (e.g., poppies) and cultural concepts (such as memory and home) are discussed to highlight implementation of commemorative war anniversaries.