"How could anyone forget Harold W. Berkman?" by Barry J. Babin

Selected Works of Nina Krey

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How could anyone forget Harold W. Berkman?

Journal of the Academy of Marketing Sciences (2021)

Barry J. Babin, Louisiana Tech University
Nina Krey, Rowan University

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Disciplines

Business and
Marketing

Publication Date

October 28, 2021

Citation Information

Barry J. Babin and Nina Krey. "How could anyone forget Harold W. Berkman?" Journal of the Academy of Marketing Sciences Vol. 50 (2021) p. 4 - 7
Available at: http://works.bepress.com/nina-krey/49/