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Selected Works of Nina Krey
Contribution to Book
Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (2020)
  • Shuang Wu, Rowan University
  • Felipe Pantoja, NEOMA Business School
  • Nina Krey, Rowan University
Disciplines
Publication Date
2020
Publisher
Springer International Publishing AG
Citation Information
Shuang Wu, Felipe Pantoja and Nina Krey. "Marketing Opportunities and Challenges in a Changing Global Marketplace" CHAM, SwitzerlandProceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (2020)
Available at: http://works.bepress.com/nina-krey/40/