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Selected Works of Nina Krey
Article
I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back
Journal of Product & Brand Management (2018)
  • Jennifer A. Espinosa, Rowan University
  • David J. Ortinau, University of South Florida
  • Nina Krey, Rowan University
  • Lisa Monahan, Meredith College
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Abstract
The purpose of this paper is to study how repeat customers utilize their established overall restaurant brand image (ORBI), overall restaurant loyalty, satisfaction and behavioral intentions (revisit, recommend) to reengage with a casual-dining restaurant brand.
Disciplines
Publication Date
September 17, 2018
DOI
10.1108/JPBM-10-2017-1610
Citation Information
Jennifer A. Espinosa, David J. Ortinau, Nina Krey and Lisa Monahan. "I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back" Journal of Product & Brand Management Vol. 27 Iss. 6 (2018) p. 599 - 614
Available at: http://works.bepress.com/nina-krey/35/