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Selected Works of Nina Krey
Book
Back to the Future: Using Marketing Basics to Provide Customer Value
(2018)
  • Nina Krey
  • Patricia Rossi
Link
Disciplines
Publication Date
2018
Editor
Nina Krey and Patricia Rossi, Eds.
Publisher
Springer International Publishing AG
Publisher Statement
Proceedings of the 2017 Academy of the Marketing Science (AMS) Annual Conference
Citation Information
Nina Krey and Patricia Rossi. Back to the Future: Using Marketing Basics to Provide Customer Value. CHAM, Switzerland(2018)
Available at: http://works.bepress.com/nina-krey/33/