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Selected Works of Nina Krey
Book
Marketing Transformation: Marketing Practice in an Ever Changing World
(2018)
  • Patricia Rossi
  • Nina Krey
Link
Disciplines
Publication Date
2018
Editor
Patricia Rossi and Nina Krey, Eds.
Publisher
Springer International Publishing AG
Publisher Statement
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Citation Information
Patricia Rossi and Nina Krey. Marketing Transformation: Marketing Practice in an Ever Changing World. CHAM, Switzerland(2018)
Available at: http://works.bepress.com/nina-krey/32/