"Longitudinal Analysis of Viewers‘ Knowledge of and Attitude Toward Super Bowl Advertising" by Laurie A. Babin

Selected Works of Nina Krey

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Longitudinal Analysis of Viewers‘ Knowledge of and Attitude Toward Super Bowl Advertising

International Journal of Business, Marketing, and Decision Science (2010)

Laurie A. Babin
Nina Krey, Rowan University

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Disciplines

Advertising and Promotion Management

Publication Date

2010

Citation Information

Laurie A. Babin and Nina Krey. "Longitudinal Analysis of Viewers‘ Knowledge of and Attitude Toward Super Bowl Advertising" International Journal of Business, Marketing, and Decision Science Vol. 3 Iss. 1 (2010) p. 52 - 62
Available at: http://works.bepress.com/nina-krey/27/