Popular Press
Nike is Still Evil
The Public
(2018)
Abstract
Unlike Kaepernick, Nike is no friend to the global struggle for civil rights. Despite the narrative that the Nike PR office would like to see take root, Nike did nothing brave or intentionally righteous, nor did they take any real risk by signing Kaepernick as a spokesperson. Nike is the world’s most successful branding behemoth, with their “swoosh” essentially populating itself into global alphabets. With an army of culture spies stalking, stealing, and coopting hip street culture in real time, and behavioral and data analytics forces that put even Facebook to shame, Nike’s every move is completely researched and gamed.
Keywords
- Nike,
- Advertising,
- Public Relations,
- Racism,
- Kaepernick
Disciplines
Publication Date
September 10, 2018
Citation Information
Michael I Niman. "Nike is Still Evil" The Public (2018) Available at: http://works.bepress.com/niman/172/