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Article
E-Commerce Patterns in South Asia: A Look Beyond Economics
College of Business Administration Faculty Publications
  • Nir Kshetri, University of North Carolina
  • Nikhilesh Dholakia, University of Rhode Island
Document Type
Article
Date of Original Version
10-17-2008
DOI
10.1300/J098v06n03_04
Abstract

Conflicting and complex forces are shaping the diffusion patterns of the Internet and e-commerce in South Asia. Drawing upon the literature on institutional theory, we explore the drivers and inhibitors of the Internet in South Asian countries. We examine the influence of the three pillars of institutions (Scott, 1995) on the digital world of South Asia. The paper discusses how regulatory, normative, and cognitive institution–such as laws, relationships, culture, and habit–have shaped the diffusion patterns of the Internet and e-commerce in South Asia.

Publisher Statement

This is an Author's Original Manuscript of an article whose final and definitive form, the Version of Record, has been published in the JOURNAL OF ASIA-PACIFIC BUSINESS, 2005, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1300/J098v06n03_04.

Citation Information

Kshetri, Nir and Nikhilesh Dholakia. "E-Commerce Patterns in South Asia: A Look Beyond Economics." Journal of Asia-Pacific Business, vol. 6, no. 3 (2005): 63-79.

DOI: 10.1300/J098v06n03_04