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Article
Some Underpinnings For A Radical Theory of Consumption
College of Business Administration Faculty Publications
  • Nikhilesh Dholakia, University of Rhode Island
Document Type
Article
Date of Original Version
1-1-1982
Disciplines
Abstract
Observing the existence of radical streams in the parent disciplines of consumer behavior, this paper examines the extent to which consumer research satisfies the requirements of radicalness. It is found that a radical theory of consumption is viable. Some substantive directions for such a theory are suggested.
Publisher Statement

©1982 Association for Consumer Research. All Rights Reserved.

Citation Information

Dholakia, Nikhilesh. (1982). "Some Underpinnings For A Radical Theory of Consumption", Advances in Consumer Research, vol. 9, Andrew Mitchell (ed.), St. Louis: Association for Consumer Research, pp. 296-301.

Available: http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6012